Backstage Beauty…at the GAS Jeans Launch

Iconic Italian denim label, GAS Jeans, launched into the Australian market this week with a 200 strong crowd of media, retail buyers and fashionistas present to celebrate. New Darlinghurst venue, The Commons, was the setting for a runway parade showcasing GAS’ Spring 2010 collection. Having a hand in the organising, I was lucky enough to get a sneak-peak backstage at the hair and make-up action!

The lovely ladies from Inika Cosmetics were on hand to provide the models with a flawless natural-look, using mineral make-up from their range.

To get this look: start by applying Inika Liquid Mineral Foundation for a perfect base.

Inika Liquid Mineral Foundation, rrp: $59.95

To give the models a dewy glow, Inika Mineral Illuminisor was used as a bronzer and swept across the cheekbones. It gives subtle peachy colour and has a slight irridescence to achieve a natural-looking shimmer.

Inika Mineral Illuminisor, rrp: $42.95

Apply Inika Lip Whip over finely lined lips using a precision lip brush. The model is wearing ‘Honey’, which is a warm nude shade.

Inika Lip Whip in ‘Honey’, rrp: $25.95

Finally, try Inika Organic Brow Pencil in ‘Brunette Beauty’: apply feathery strokes to the brow in the same direction as hair growth.

Inika Organic Brow Pencil, rrp: $24.95

O&M Hair styled the models with large, textured buns to compliment the urban, street-style look of the denim label. Hair was treated to a generous spritzing of Atonic Thickening Spray at blow-dry stage, and then moulded upwards using Rootalicious Root Lift Mousse and lots of back-combing! The end-result was a modern, dramatic hairstyle which certainly caught attention on the runway.